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how to identify problem areas, trends and changing demographics in our markets

We identify trends and areas of change within our sectors and we document this data and share our analytical research so that we can help create strategies across the fields. This will help practices and Businesses with prioritizing resources and budget planning and all operations across all diverse Business types

how the markets are perceived by customers and how our professionals perceive the markets

The wheels turn because we enable them but, we’re all different and our choices, values and understandings vary greatly. Both as customers and professionals, there is a deep psychological impact on how our perceptions mold our connection to the markets and how they and we operate and thrive. We collect qualitative data based on perceived understandings of the markets from both sides and put the 2 sides together to help build a bridge to better understanding within a functional market for all

observing behaviors within the markets both as consumers and those on the front line – Not all decisions are rational

By understanding consumers’ actual behaviour, we help you refine your messaging and marketing from within. Trends and demographics change based on so many external factors and influences and we need to make sure our customers get what they expect out of the markets based on ‘what they expect’. Though, decision making is ‘unconscious’ so don’t rely on just asking people. When you need to test packaging, ads or messaging, we measure intuitive responses so you make the right Business decisions. Same be said for those that work within the fields. Monitoring and observing behaviour on the front line is crucial for forecasting employment stats and workforce demographics

observation and monitoring of the markets from all angles is perhaps one of the most important things that we do to forecast shifts and enable strategic planning

Where we use neuromarketing consumer research tools and implicit testing in our quantitative surveys, with qualitative research, we measure gut feelings and intuitive perceptions through focus groups and deep focus interviews that allow us to record live perception based data that records the feelings behind the science of decisions. We also use these methodologies to find out the gut feels behind the scenes in the workforce to gain clarity and insight in the fields of operation. How is everyone doing? What could be better? Where have we gone wrong?

communication is key to better understanding – Whatever side of the market fence you are sat on, we aim to build the bridge that allows for everyone’s voice to be heard

We deliver actionable insights to help you communicate effectively with your clients / patients. This is the most crucial element in ensuring every side is satisfied with their overall experience. Our tools and outputs allow for engagement on a multilevel so that we can really gain quality data that provides us with the full knowledge from every angle. Putting the world to rights starts with ALL of the above and then is then actioned through comms

strategic planning can only be successful if you have done the ground work

Our research gives more than just yes/no answers. It provides actionable insights on what is working well and what should be improved (and how!) and from both a qualitative / quantitative perspective, research analysis from both segments allows us to gain full spectrum insight in to the full workings of the markets and all involved. This part of the process is fascinating as the chess board can then finally move in a direction that makes sense to enable growth, opportunity and a positive and harmonious dynamic that can be of advantage for everyone involved. It is the finishing touch to a scenario that presents a multi-possible outcome and we are proud to say that our expertise in the markets enable us to predict, observe and action change where change is due saving you time, money and effort in the future

WHAT IS ONE HEALTH’? PLEASE LISTEN TO THE AUDIO FOR A DETAILED INTRO IN TO WHAT ONE HEALTH IS AND THE FUTURE OBJECTIVES AND VISION STATEMENT FROM THOSE ALREADY IN THE FIELD – THERE ARE MANY REASONS WHY ITS IMPORTANT TO GET ON BOARD WITH ONE HEALTH IN YOUR BUSINESS, PRACTICE AND PROFESSIONAL FIELD SO THIS INTRO MIGHT HELP YOU UNDERSTAND A LITTLE BIT MORE ABOUT HOW AND WHY!

Listen to our insight podcasts where we dig deep and showcase the practical benefits of layering behavioral insights and strategies within the Veterinary and Healthcare sectors. With a huge focus on the principal protagonists and backstage players that enable the market movements and deliver more effective marketing results and business growth. Connecting dots and building bridges.

BOOK YOUR INTERVIEW TO PODCAST WITH US NOW!

never miss a topic – our quarterly digimag will make its way to you and your team so you can follow up on all the latest

As part of your directory membership, you will receive your quarterly digital magazine which you can share throughout your team. The magazine has full reference to podcast discussions, links to social topics, all the top industry related buzz, customer / consumer latest, calendar and newsfeed info and all our quarterly listings and links to courses, CPD, events and more

As we are a digital membership and in the name of supporting the environment, for each membership sign up, we will plant a tree on your behalf via our ‘treeapp’ provider as a thank you from us